Welcome to Naijafunds.Com.Ng.I guess you enter this page while searching on how to distribute coca cola in Nigeria then you are in the right place.
Today’s article will look forward on the detailed information about the coca cola distribution stratigies.
I believe by the time to done reading this Review you will be able to take your own decision on whether to join the company or not.
What is coca cola?
The coca-cola company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola.
According to official statistics, an amazing 1.9 billion products of Coca-Cola are sold around the world everyday.
The Coca-Cola Company is a global business that operates on a local scale, in every community where they do business. The term is second most well known after okay, making it recognisable in nearly all communities and cultures across the globe. The Company is able to create a global a global reach with local focus because of the strength of its system, which comprises the Coca-Cola Company and their more than 250 bottling partners worldwide.
The system has numerous legal and managerial departments and sections,all independent of each other, and it does not own or control all of it bottling partners worldwide.
While it is generally perceived that Coca-Cola runs all its operations globally it, this process it done through various local channels. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operators. It still however, owns the brand and is responsible for consumer brand marketing initiative. The bottling partners manufacture, package and distribute the final branded beverages to customers and vending partners, who then sell products to consumers.
All bottling partners work closely with suppliers- grocery stores, restaurants, convenience stores, amongst many others- to execute localised strategies developed in partnership with Coca-Cola. More precisely, although Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold.
Their business is a local business, typically products aren’t shipped more than a few hundred miles; it’s all about being responsive to the customers needs and the local tastes of the consumers in every market. The Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more.
Arrays of points of sales that Coca-Cola products can roughly be categorised into are:
- Wholesalers/ distributers
- Retail/ corner stores/ super markets
- Restaurants/ cafes/ night clubs
- Petrol stations
- Automated teller machines (AMTs)